Leisure travel – marketing and packaging

Swedish

We represent Luleå destination as local Destination Marketing Organization (DMO) and are the contact for the Leisure travel segment via national and international travel trade and we are in close contact with the local tourism suppliers - and market the Luleå destination to regional, national and international visitors.

We work closely with the local tourism companies and have a wide network of contacts in all parts of the local hospitality industry. We are responsible for the destination Luleå's digital channels and collaborate with Luleå Tourist Center and Visitor Center Gammelstad Churchtown that meet the visitors when they are at the destination.

Take a look at the web visitlulea.se/en/ Länk till annan webbplats. and get inspired.

Travel trade contact

As a DMO for the destination Luleå, we support DMCs, tour operators, travel agents providing knowledge of Luleås attractions and local tourism suppliers. You will meet us at sales workshops, roadshows and fairs, mainly in the European market.

Familarization trips and press trips

We can be at help with programs and destination hosting, coordinating for fam trips and contacts with local suppliers. Our services are free of charge. We have good local knowledge and a wide network in Luleå and the entire region. On demand, we also forwarding contacts with incoming and DMC companies. We provide contacts with local companies but do not negotiate prices or package ready-made priced proposals.

If you are a journalist, photographer or influencer who plans to visit Luleå, we will help you with your Luleå story. We support with planning of programs, mediate contacts with local companies and attractions and act as destination host. On request, we provide press material such as pictures, facts and stories.

Travel to Luleå

We support the development of accessibility to Luleå as well as within the destination. We work together with local transfer companies and to maintain and expand good accessibility by train, plane, bus and car.

The goal is to develop seamless travel through more international direct flights and more sustainable local transport options. Luleå Municipality cooperate with regional groups for both train and airline erands.

Plan your trip

For those of you who are planning trips to Luleå, we have gathered useful information with facts about modes of transport, guides, tourist information and the most frequently asked questions.

Here you will find information about planning your trip to Luleå Länk till annan webbplats.

For local tourism companies

Product development and packaging

As a local tourism entrepreneur in the hospitality industry we can coach you as a supplier to develop your offers and experiences into export-ready products that meet the needs of the international and Nordic travel market. We have broad knowledge of travel trends, marketing and what the global traveler demands. Together with you, we match the destination's offer to the demand of the Leisure travel market.

We can introduce you to the regional Travel Trade Portal, owned by the regional DMO Swedish Lapland Visitors Board.

Get access to the Travel Trade Portal Länk till annan webbplats.

This portal is owned by the regional tourism industry organization Swedish Lapland Visitors Board and is operated together with all 16 local destinations in Swedish Lapland.